What should the appearance be like ?

A consistent theme througout a website gives a good impression, but that is not to say that each page cannot have it's own specialities. Pictures, particularly illustrations of people and products make a site more interesting, but graphics, particularly animated graphics, take time to download, and a compromise has to be reached.

ear in mind that you may have to make changes as new products come along or new prices are charged. Design your site with flexibility in mind.

Most importantly talk to the web designer and try to describe what effect you want to achieve.

HOME ~ QUESTION 1 ~ QUESTION 3 ~ QUESTION 4 ~ QUESTION 5